About us

By Vilain is a Scandinavian lifestyle and haircare brand based in Denmark. By Vilain was created by twins Rasmus and Emil in 2013 in the heart of Aarhus. Their passion for hair and fashion, combined with a good sense for quality, has been the driving force of By Vilain ever since.

Today, By Vilain is recognized internationally, with products being sold in more than 120 countries worldwide. Our main aim is to develop high-end products with a focus on quality and style, creating a brand that matches our male consumers’ rising wishes to get unique and luxurious products in the best quality. The product line is made in Denmark to ensure the highest quality standards in the industry, both in terms of the manufacturing process and the products themselves.

We have achieved our current position through comprehensive market analysis and working with nationally and internationally recognized influencers and companies to push our approach to innovation in the world of hair. We are on a mission to be represented globally in all of the most successful retailers, barbers and hairdressers in the mid-to-high-end segment of the industry.

We pride ourselves on being the preferred partner for many of our business associates, and we make being close with all of our customers a top priority. Striving for more in this business is of course about making the best hair products and providing excellent value, but for us it is also about being good people and being the best place to work for our employees.

Our values and core beliefs have been written down for all of our employees and customers to see. Our business cornerstones are imbedded in everything we do: this is who we are.